What to consider when buying a mascara Formula It can also prevent clumping and smudging and keep your mascara looking fresh all day. The best way to choose a mascara formula is to consider your lashes and the results you want to achieve. Long lashes: If you have long lashes, a curling mascara can emphasize their natural length by lifting the lashes for a more open look. You can also opt for a volumizing mascara if you want your lashes to look denser. Short lashes: If your lashes are naturally short, a lengthening mascara can help them appear longer. You may also like a fiber mascara, which boosts length and volume.įine lashes: Volumizing mascara is made specifically for getting the most out of fine or thin lashes because the ingredients coat the lashes to make them appear thicker. Sparse lashes: If you don’t have many lashes, choose a fiber mascara to beef up each and every lash. A volumizing mascara also makes the most of every lash. Straight lashes: Lashes that are very straight and don’t hold a curl well benefit from a curling mascara, which lifts and curves the lashes.
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